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Who Are We?

Present in more than 120 countries, L’Oréal Paris grew from one philosophy: to innovate and offer top performing beauty solutions at great prices. This philosophy stems from the most advanced research carried out in our leading laboratories. Ultimately, it is our passion to make professional expertise in skincare, hair care, color, styling, make-up, body and men’s skincare accessible to everyone.

Through our continued pursuit of excellence, L’Oréal Paris is sculpting the future of beauty. Thanks to our engagement and genuine value for respect and closeness between women and men of the world, we have been able to become a global leader in the world of beauty trends.


Icons of the arts, fashion and beauty, our spokespeople are passionate and talented individuals. These women and men of all ages, looks and origins are sources of inspiration for our generation thanks to their vision, engagement and talent.

A better world

Enlisted to make a positive contribution to the world with the help of L’Oréal Paris, our spokespeople support research and humanitarian causes. Internationally acclaimed, they are the ambassadors of our research into a better world and the well-being of women and men across the globe.


The philosophy of L’Oréal Paris is one that, whatever your age, gender, ethnicity or look, “you’re worth it”. The brand aims to accompany women and men world-over as they go about their daily lives.

L’Oréal Paris defends the right to beauty and the right to all types of beauty.

What do we do ?

L’Oréal Paris provides accessible luxury for all those who demand excellence in beauty.

An approach grounded in science and superior quality products.

At the forefront of innovation in science, our teams of researchers use the latest technological discoveries to develop unique and visionary products that are, above all, easy to understand and use: our mission is to make these scientific innovations accessible to all.

As a leader in beauty, we aim to build the largest range of products, meeting the needs of the diverse world in which we live.

The luxurious packaging of our products, the impeccable quality standards in our factories and our innovations carry our vision of beauty and excellence to all.


Our team of experts, artists, producers and photographers, capture the essence of our spokespeople and our products, and highlight the authenticity of our brand.

“L’Oréal Paris offers women and men of the whole world the opportunity to improve their well-being and self-esteem. Together, we make a difference by offering everyone the right to beauty.”


Cannes Film Festival – 10 years of passion for the beauty encapsulated in the magic of cinema

L’Oréal Paris celebrates 10 years’ partnership with the Cannes Film Festival in 2014. This partnership was born from a true passion for cinema and out of a respect for the creativity central to L’Oréal’s values.

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L’ORÉAL PARIS - Beauty Countdown